Ontario Shores Centre for Mental Health Sciences provides specialized care for individuals with serious mental illness. We partnered with Clear Space and Ontario Shores Foundation to create a campaign that raises awareness and inspires donor support. Through compelling portraits of former patients and advocates, the campaign captures the full range of emotions that define mental health journeys. The work became so central to the hospital's identity that the campaign concept evolved into its tagline: “Change the face of mental health” — igniting hope and sparking change.
These are the faces of Ontario Shores.
They are your loved ones. Your neighbours.
The people you see walking down the street.
They are the faces of individuals who are confronting their own battle every single day.
Some days are better than others.
And often they can’t do it alone.
Because when you’re living with a serious mental illness, every day is one step in a difficult journey.
And, every day, Ontario Shores is there to support them
as they face the challenges on their path to recovery.