Markham Stouffville Hospital serves one of Canada's most diverse communities north of Toronto. But without the prestige and recognition of downtown teaching hospitals, the Foundation faced unique challenges in building donor support. Working with Clear Space, we developed a comprehensive multi-year fundraising campaign built around a simple but powerful truth: this isn't just any hospital — it's our hospital. We created the campaign “Our Community, Our Hospital,” that taps into the deep pride of ownership that comes with a community hospital. The result was a platform that transformed proximity into connection, turning local care into a compelling reason to give.